Brand; Event; Poster
Bihaengjang
2018
Branding for a farewell event consisting of garage sale, cocktails, and film screening held at Dongsomun, a studio with an abandoned car garage.
It is titled Bihaengjang, Korean for ‘airfield’, due to the homonymity of jang, which can also mean ‘market’.
Commemorated the beginning of 2018, the Year of the Dog, and also marked the flight from Seoul (KR) to Berlin (DE) as a joyful farewell, paying homage to 101 Dalmatians.